Kixeye

Why oh why do we not have a Kixeye page!!!!

From Wikipedia, a differentfree encyclopedia: Kixeye (stylized as KIXEYE, formerly known as Casual Collective) is a San Francisco, California based developer of online strategy and combat games with over 5 million monthly active users. [1] [2] [3] It creates games for competitive gamers and its titles Backyard Monsters, Battle Pirates, and War Commander prominently feature "explosions and gore and mayhem".[4] [5] Its real-time strategy game Backyard Monsters has had over 20 million installations.[6] Kixeye expected to generate more than $100 million in revenue in 2012.[7]

History
Kixeye office reception===Beginnings=== Developers David Scott and Paul Preece began Kixeye as Casual Collective, where they developed 13 Flash games.[2] [5] [8] The developers wanted to "make games that we grew up playing and that we love playing."[9]

In mid-2009 when searching for new venues for their strategy games, Scott and Preece decided to take their Flash knowledge and move it to Facebook.[5] [10] [11] After developing Minions on Ice and TSG: Missions, Casual Collective hired Will Harbin, the co-founder of Affinity Labs, as CEO and moved its headquarters to San Francisco, where they developed Desktop Defender, a Tower Defense game for Facebook.[4] [8] After its release in December 2009, the game reached 675,000 monthly active users and produced more revenue in one day than their previous games made in one month.<sup class="reference" id="cite_ref-insidesocialgames_8-2">[8]

Growth and Kixeye re-brand
In 2009, Casual Collective began developing Backyard Monsters, a real time strategy game, for Facebook.<sup class="reference" id="cite_ref-insidesocialgames_8-3">[8] Early versions of the game had cartoon-like figures and less gore, but the company later changed the aesthetics to feature more intense images and, as David Scott said, "make the game we wanted to make.”<sup class="reference" id="cite_ref-suck_5-3">[5]

In April 2011, the company re-branded itself as Kixeye, which reinforced its hardcore user base,<sup class="reference" id="cite_ref-insidesocialgames_8-4">[8] <sup class="reference" id="cite_ref-techcrunchbrand_12-0">[12] men in their 20s to 40s who are looking for a hardcore game experience, contrary to the user base of other social games.<sup class="reference" id="cite_ref-venturebeatrebrands_4-2">[4] <sup class="reference" id="cite_ref-13">[13] Harbin said, "We looked at the space of what was currently available on browsers and Facebook, and all I saw were games like Farmville, basically just targeted to the female soccer mom... So I thought, why not target the more traditional gamer?"<sup class="reference" id="cite_ref-harbininterview_14-0">[14]

In 2011, Kixeye was eleven times more profitable than the previous year,<sup class="reference" id="cite_ref-forbes_2-2">[2] with most revenue generated not from virtual goods, but from speed-ups.<sup class="reference" id="cite_ref-insidesocialgames_8-5">[8] <sup class="reference" id="cite_ref-techcrunchbrand_12-1">[12] Kixeye is currently working on launching its own game platform that will integrate with Facebook Connect while also allowing users to play without a Facebook account.<sup class="reference" id="cite_ref-insidesocialgames_8-6">[8]

Kixeye is projected to generate nine figures in revenue in 2012,<sup class="reference" id="cite_ref-forbes_2-3">[2] with the company's revenue for each daily user being approximately 20 times that of the average social game.<sup class="reference" id="cite_ref-venturebeat_1-1">[1] Kixeye currently has over 400 employees,<sup class="reference" id="cite_ref-15">[15] and over five million monthly active users.<sup class="reference" id="cite_ref-insidesocialgames.com_16-0">[16] and is backed by Trinity Ventures, JAFCO and Lightspeed Venture Partners.<sup class="reference" id="cite_ref-venturebeatwar_10-1">[10]